
With experience spanning every corner of the game, Jonny brings a rare, 360-degree understanding of football. He has served as a football club chairman, match official, referee assessor, and Northern League board member, giving him firsthand insight into how clubs operate, compete, and govern at multiple levels of the football pyramid. His perspective bridges the gap between the pitch, the boardroom, and the wider football ecosystem.
Beyond the game itself, Jonny is also the owner of a successful marketing consultancy and training company, where he helps organisations sharpen their message, strengthen their brand, and grow in a clear, sustainable way. Known for his ability to cut through complexity, Jonny combines practical football experience with commercial and communications expertise; helping clubs and organisations not only survive but position themselves confidently for the future.
©2026 LUFC - CEC, LLC. - All Rights Reserved